With the traditional business cycle of the retailer to customer (B2C) there is also manufacturer to wholesaler and wholesaler to retailer (B2B) and OMMs can move into this area on the platform where they can be involved with larger quantities, even with product moving from country to country.

The LA Deal Prices process works at all levels of the business spectrum but adds a more dynamic shift that gives each participant the ability to "sell on" to the next buyer (wholesaler or retailer) at the low LA Deal Prices values, still receiving full list prices that doesn't hinder the end retail list price at the store.

This protects both the business participants and end buyers and importantly the product brand.