Subliminal Interactive Advertising            .  .  brings Subliminal Interactive Advertising to local Media
 












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Introducing SIA - Subliminal Interactive Advertising


It's no secret that viewers are hating advertising more and more  -  mediums' answer has been to increase the volume of paid ads to pick up the shortfall of revenue, and dive deeper with surveillance tracking, but it's freaking people out.

Audience will engage with advertising but maybe not the traditional type  -  if they know they have control to Opt-In or Opt-Out whenever they want and know they are not the 'product' any more, then a new era in digital advertising will come out stronger and much more equally shared than the early version.

siAds are free ads for businesses to advertise with ( QwickPic ads are viewed by users ), and unlike nothing before, they involve a much deeper involvement in local economies than exposing a business's advertisement to locals with paid advertising  -  siAds use GeoCommerce, which involves economy to economy commerce to tap into local economies with direct foreign digital capital from around the world, using the economic value of local seller inventories to drive the local economies in this new digital economy  -  it draws in an untapped economic value that technology can now put to work at large scale to change the global commerce and trade landscape in using the internet to build out local and national economies  -  it can do for small products and services by small local economies the same as for big items in big cities with big economies  -  it can engage users to interact with their own local economies, and with other economies, where they might want to bid or buy items directly from television, radio or print, using the Internet!


There's a New Digital Economy out there now for businesses to start taking advantage of, and the various mediums from Television, Video, Radio to Print can play major roles in bringing it together, it just needs to be interpreted that local is now global

Viewers will now want to 'engage' with a different type of advertisements, and be the catalysts that do the marketing for mediums, by spreading the word with economies of scale.




Subliminal Interactive Advertising takes all the negatives
and completely flips Online Digital Advertising around
to form a new eco-system, where everyone benefits!




Economic Engine - Subliminal

Consumers no longer need to be 'the product' for Online
Advertising  -  but be in control of where, when and how
they buy products and services, that they really want!



   

News Agents are ready

Local Media have ready made distribution networks to liquidate sales and give newspaper outlets bigger revenues through outsourcing their inventories and subscriptions  -  this gives local businesses the foot traffic and a central role in raising the velocity of local cash ( digital ) commerce that flows through to other local businesses, which keeps the local economic value within the local communities.


 
News Agents
   
Advertising is now 'sales performance' based


It doesn't cost the Publishers to use the QwickPic Platform, it's there for the industry to become a key part of the Digital Economy  -  rather than just be an entry point, Publishers can play a major role in global commerce.

Traditional forms of entertainment that relies on paid advertising is still able to be part of the Scalable Global Economy with SIA  -  Subliminal Interactive Advertising to engage with viewers of Television, Video, Print and Radio with Free Advertising.

News publications can contribute news or add the free ads to their news feeds and shift to a scalable monitizing model

What Subliminal Organic Decentralized Advertising does is it shifts the 'lack of interest' of viewers to them wanting to 'interact' with ads so they can get the benefit, and it changes the revenue streams for the tv stations, radio or print by earning a % from every unit of 'product or service' sold through the exclusive marketing campaign.

A great benefit with this interaction is that the frequency of the same ads is eliminated as the engagement by the viewers and the products is tracked in real time, this allows different products to move forward in the display time, giving an environment of anticipation for the viewer with what's next  -  it certainly gets rid of the repeat ads so there's a serendipitous atmosphere, if the Opt-In is used.

Mediums shouldn't have any problem finding suitable businesses wanting to advertise for free, in fact it should be that the medium groups would need to filter what businesses they wanted to be shown to their viewers.

While an audience is watching TV most have their mobile or tablets with them  -  as commercials are screened an audience can interact immediately with that ad by copying the code or taking a photo of the QR code, immediately they are shown the advertisement online in QwickPic, while still watching TV or reading a newspaper or magazine.


                                                                            siAds


Inside the time a TV advertisement runs, one viewer can spread the word to millions of people around the world who have the intention and incentive to buy  -  within 15 seconds a single product could sell thousands of items for the business just from the one viewer, and the media gets a percentage of all those sales instead of a flat fee.

The result of the number of sales is shown and updated to the seller and media in real time to gauge if all the inventory listed for sale has been sold, this allows the media to adjust what other products can be slipped into place saving valuable time slots with other products that can be sold,

-  all tracking of inventory is in real time and payments are processed automatically without the complicated accounting processes or lengthy trading terms.

The code directs the viewer to the same product online via their device and immediately the viewer can register to compete against other viewers doing the same by registering to bid later or they could be shown a product ready to immediately buy all while still watching TV or reading a newspaper or magazine.

Each Code displayed on the screen, on radio or in print is or can be unique to each campaign so the media who gets the product seller is fully linked to the media group with the size of the inventory needing to be sold.

The audience doesn't need to be directly wanting to buy the product or have any relevant connection at all with the commercial but the interaction with the ad links the audience to a 'game focused' connection via the product that can benefit the viewer and it still drives revenue to the media that has displayed the commercial.

From the product seller's perspective each connection with the audience when they interact with the code still helps generate and delivers a sale even if that is with a connection to people around the world drawn in by the global alerts.

That connection between the media and the audience is not something that is just applied to any product by using a code

-  the code takes the audience to a full environment that changes how buyers can buy at vastly lower prices and still give sellers full profits, all delivered by a media that for the first time can directly benefit financially by connecting the two buyer and seller.

Applying the Platform's model allows media businesses to gain revenue directly from the local, national or global commercial economy without even needing advertisers or they continue with their advertiser base by 'selling' a more profitable model to brands and local businesses,

-  put simply the media can become more involved at a Cloud level by being the link between the social community and 'local commerce' (like before), which is the core of all communities and its strength, and by adding the global layer to the local media that's normally limited geographically the industry can tap into the larger global commerce for greater revenue streams,

-  no massive changes to the technical infrastructure or need for special television sets just a simple code placement for the viewer to collect and that solves the lot.

-  even the need for 'paywalls', being tried by several industry groups could be removed or alternatively use our simpler subscription and payment method.

-  alternatively the sellers could directly use the Platform and bypass the publishing and advertising industry.



Getting sales from advertising is like the saying

-  "you can lead a horse (buyer) to water but you can't make it drink!"     


                                               we solve that by giving buyers the incentive to buy!



   
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