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Cloud Commerce disrupts advertising for the Marketer

Advertising agencies have only ever been involved in the actual sales up to the display time, leaving the main part of selling to someone else  -  Free Advertising changes that by increasing the pie for the Marketers.

Unlike traditional advertising where a form of display is exposed repeatedly or released to mass number of households, the QwickPic model uses minimal exposure at the outset,

-  that initial display ignites the reaction from the Global Crowd in real time, the viral effect takes over and spreads products or services for sale on a world wide journey that can be tracked by advertisers and medium groups to see real-time results.

The results can be monitored to see if another alert exposure is needed or see the results have hit the target, and if they have, the next advertising campaign can fill the vacancy in the media slots without missing a beat.

This is real-time advertising that can display with minimal effort to a Opt-in audience, and Marketers get paid for the results!

Subliminal Organic Advertising is the main distribution of QwickPics without making noise with displaying ads.


Sustainable monetization that fits the Digital Era

It gives Marketing Agents a new income model that is 'paid on performance'   -   for every item ( unit ) sold through each exclusive campaign  -  2.5% of the products or service's full Selling Price is earned by the agent.

The percentage earned by Marketing Agents is generated by the backend economics process and not from Seller margins.

QwickPic disrupts the middleman in advertising but what it does is fully digitizes and embeds advertising into global commerce so it's much more productive, rather than being an expensive 'fashion accessory' that tags along for the ride.

The whole commerce mechanism from Sellers listing an item to local Buyer paying and collecting items is handled by the Platform  

-  it does it using OutSell and Price Demand to market and guarantee items are sold.

Marketing Agents now have a wide scope in gaining new clients that may have been missing before, such as sporting events


QwickPic Ready
Cloudfunding

     
  Marketing Groups
  The closest thing to 'real-time marketing'

Advertising from mail drops to newspapers, television and even radio have been to simply expose the Seller's offer and get paid a set amount according to what audience exposure there is, then get the money for that display  -  leaving the problem with the Seller to get sales.

That problem of selling sufficient inventory to warrant the cost of advertising has gradually shifted and is now on the shoulders of Publishers in the marketing world who need to prove that their exposure methods are rewarding for the seller.

There are few advertisements in any medium that don't have products or services with discounts to get the attention of potential Buyers.

That attention grabber is the discount, so not only does the Seller lose the discount value, they still have to pay for the advertising.


Discounting is now more part of modern business  -  so get used to it!

Discounting is part of the 'supply and demand' event, and with the speed of global commerce, changing the discount is the key mechanic that tries to find that next sale

-  with that speed, it sometimes comes down to which Seller is going to be first to remove the discount?

Discounting merely moves the pendulum back and forth between which seller will blink first, many will say this is the free market but this is all at a cost to both the Seller and all their employees, and the overall economy that misses out on the taxes etc from full selling prices.

The Platform provides the mechanics that keeps both buyer and seller in the best position to grow while still providing plenty of price competition, but in a more manageable way that it doesn't affect the local economies and so many lives,

- and it gives Publishers as in medium groups a new approach to offering advertising to the Seller.

Marketing Groups ( Advertising Agents ) can be part of the 'sale event' and get paid 2.5% on the success of every sales at full selling prices, in real time  -  they can become part of the solution rather than continue to be part of the dilemma!

Real-time has a more profound meaning with the way the mechanics operate on the platform  -  traditional business has 30, 60 and 90 day payment terms but with the Platform those terms disappear as the payment is in real-time, meaning that as a customer hands over the 'collection code' the payment is released from escrow and the seller has access to the funds

-  no more waiting or non payment as the Platform operates purely on fully paid value and not credit.


   

Cloud Commerce disrupts discounting by 'selling high and buying low'!

Changing the advertising model gets better revenue streams for medium outlets!

Advertising is one of the few industries if not the only major industry that gets paid for providing an incomplete service for a client, incomplete as giving a service that has no genuine guarantee of results!

The Platform's QwickPic model disrupts that current spin doctor approach and completes the full process of exposing and selling the product or service with absolute real time results with no cost to a business without results.
With QwickPic the medium that offers advertising as their source of revenue can be more specific with clients that have specific amounts of inventory that a business wants to sell, it's easy with QwickPic for a business to tell a medium group their target of sales.

With certain algorithms a QwickPic display of an item is released out into the Crowd, it can be initiated with QwickPic displays and via IA  -  Interactive Advertising that can be set into typical medium displays and monitored to show every item being 'sold' in real time,

-  but unlike traditional advertising the exposure is only done until all the inventory is sold, there's no advertising budget that needs to be 'spent', because there's none to start with, only the amount of inventory and once that set objective has been met then there's no need to utilize more valuable time or display area, this allows the medium to move on to the next advertiser's supply.

From the time an item is released on QwickPic the process finds a virtual buyer that guarantees the item's value is in escrow before that the low buying price is available for the business to release to their local buyers with an incentive of a 20% maximum buying price.

The change in the advertising model's dynamics is that the medium working for the business to sell inventory gets a percentage of the sales instead of a payment just for displaying an item, there's no information that's disclosed that's not already known to the medium like the item's full price, the only change is that there's a specific target of items to sell.

Now the medium group can get a slice of the action with 2.5% of all the inventory sold specific to the campaign.



 
   

Example of how just one ( 1 ) advertisement in any medium could produce revenue  -  once the advertisement is displayed in any medium form, a unique code is presented to potential local Buyers in the publisher's audience, which is linked and locked with that Publisher

-  it only needs one ( 1 ) viewer, reader or listener to send out alerts to their network and the viral flow begins.

-  the process begins on the Platform and virally alerts a global Social layer of Buyers that completes the selling process ready for a local Buyer to purchase at the final discounted price of 20% or less of the List Price.

Local buyers have equal opportunity to win the Deal with the mechanism being equally fair for each party  -  regardless who wins the Deal a Seller's 'local Buyer' will always be the final Buyer.


 
 

- Item has a full List Price:             $10.00                                           - Item has a full List Price:             $100.00
Price Demand  -  Min Buying Price:            $2.00                                 Price Demand  -  Min Buying Price:            $20.00           

                Publisher's 2.5% share = $0.25                OR maybe                           Publisher's 2.5% share = $2.50

              Sales quantity       1,000 = $250.00                                                   Sales quantity       1,000 = $2,500.00   
                                      10,000 = $2,500.00                                                                            10,000 = $25,000.00   
                                  100,000 = $25,000.00                                                                        100,000 = $250,000.00  

 
   

The Platform uses 'alerts' to send information internally about a QwickPic display,             Quik Alert

For a publisher or media outlet that has news to spread they can link to the Platform using,    Local News

The media owns the news copy on the Platform and owns the income generated from the 'news alert displays', according to whether they used the Platform's Seller alerts or added their own cliental base Sellers, in which case they earn 2.5% of any product or service that's directly purchased from the link.

An increase to the full List Price gives a hint to what the revenue streams can be without change to the processing method.

Adding news content to the mobile news feed gives publishers a big opportunity to multiply viewers and payers if they use QPay


                                                                                               Local News       Quik Alert   mobile


The biggest hurdle confronting the print media and journalism in this digital era is getting paid for content  -  good journalism still needs to be paid for and the Platform has a payment option that can be used to fit that need.

                                                                                               Local News       Quik Alert   desktop

QPay can be used as a 'Qwick' payment method to charge users to read 'news articles' or even subscriptions,

We all know that getting payment is hard to achieve from Internet users, it's expected to be free or they simple find another source, the Platform can provide a publisher or author with QPay as the paid gateway option to read an article,

-  instead of a user being asked to pull out their credit card or use other methods of payment the user could automatically be cleared through one or more articles even to read an ebook, by being registered on the Platform a user is able to collect 'money' by viewing seller's items they have for sale, this account can be used to pay to read articles offered by a publisher,

-  the amount charged can be a few cents that can automatically be debited from the user's Cloudfunds account,

-  or a user could be offered another option of sending QwickAlerts to the '6 Levels of connections' and not use the payment option.

-  or a publisher could offer subscriptions for various time periods that would automatically clear a reader whenever they are on the news site,

The QwickAlerts sent out can be linked to the article or even directly to the advertisers that the publisher has as a client.

Unlike typical advertising online where either a view or a click is recorded and charged to the client, the Platform only operates with actual sales, and this is where the publishers can have a direct engagement with the economy.


See    IA - Interactive Advertising for the next step in advertising!



Getting sales from advertising is like the saying

-  "you can lead a horse (buyer) to water but you can't make it drink!"     


                                               we solve that by giving buyers the incentive to buy!


 
         
         
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